Wikipedia article on the subject of your post 4. Find variations of your keywords 5. Add other keywords through the competition 6. Enter your keywords in the Google Keyword Planner search engine 7. Study the chosen words again How to select keywords Multiply your organic traffic by choosing the ideal words. At first it will seem like a cumbersome process, but we assure you that it will be very effective and, with practice, you will learn to do it automatically. To achieve the goal, follow these steps. 1. Define your buyer persona and think like her Who is your ideal buyer, the one who has the greatest urgency to acquire your product or your service?
Identify him and put yourself in his place, so you can imagine what his claims are and what questions he uses to reach the information published on your blog. That brainstorm of what terms your potential customers are searching for is a good starting point. 2. Study which keywords your competition uses Knowing the key terms that are Outlook Email List working for your competitors will give you clues to choose yours. In addition, you can compare their keywords with yours to see what opportunities you have to position them. 3. Flee from the generic Generic keywords (for example, “shoes”), also called head or short tail , are very competitive, since they cover endless fronts.
Therefore, if you are not a prestigious brand, opt for the semi-generic ones, with which you will obtain a higher conversion (“cheap shoes”) or, much better, for the long tail (“where to buy cheap shoes for a wedding”) . This combination of four or more words will be easier to position by having a much lower number of searches. 4. Check search volumes Bet on keywords with high volume, but that are related to your market niche . If they are not terms that your audience uses, the bounce rate of your page will increase, since those words will not be relevant to your website, no matter how much they are a trend. Steps and references to take into account It's time to put the above tips into practice, so create a Google Sheets sheet and write "keyword" in the first row.