Then, open up the LinkedIn company page you manage. Note that Phone Number List page analytics are only visible to page admins, or at minimum, people with “analyst” access. As long as you have the right permissions and access, you will be able to monitor your LinkedIn metrics. There are 5 types of LinkedIn page analytics: Update analytics These metrics Phone Number List demonstrate how effective your LinkedIn updates are, whether your followers find Phone Number List them engaging, and help social media managers see trends and patterns. For example, if your update analytics are showing low post engagement, you can try altering the time you schedule posts to publish, or try changing the type of content that’s published.
To streamline the publishing of your LinkedIn posts Phone Number List to improve your brand’s update analytics, a scheduling tool like Hootsuite can help. As well as showing you the best days and times to publish content, you can schedule posts to fit in Phone Number List with your other social posts, bulk schedule or auto schedule. Here’s more detail: In LinkedIn analytics, you’ll also see update highlights, which is a snapshot of the important metrics. The highlights show the number of total likes, comments and shares in the last 30 days, as well as the percentage change from the previous 30 days.
Follower analytics These metrics highlight who is Phone Number List interacting with your page content and updates. Knowing more about followers can help you create content that speaks directly to your audience, improving engagement and increasing traffic. LinkedIn shows you this data based on your followers’ location, job, seniority, industry they Phone Number List work in and company size. (Find out more about important LinkedIn demographics here.) Visitor analytics These are very similar to follower analytics. These numbers show you who is coming Phone Number List to your page, but aren’t loyal followers of your brand on LinkedIn — yet! In other words, having demographic data showing who is visiting your page can help your brand spot patterns and tailor its updates to those visitors.